Earth Day
Having used the same look for a few years, Washington Prime Group was looking to update their Earth Day graphics with a newer look that focused on combatting climate change. The goal was to bring together the community together to help make a difference along with highlighting efforts made on WPG’s part as a company.
Properties were looking to provide a variety of events around Earth Day, which they got to pick between four options of events, each with unique vignette illustrations and color palette.
Four colorful posters promoting Earth Day on April 22nd, each with different themes and illustrations related to climate change, sustainability, and art installation.
A sidewalk sign promoting Earth Day on April 22nd, 2022, with graphics of the earth, trees, a solar panel, and environmental symbols in purple and white colors.
Earth Day poster in purple and white promoting Earth Day on April 22nd, with icons of the planet, recycling, and sustainability, displayed on a glass window.