Pride at Experience Columbus

Tasked with leading the creative direction for Columbus’ destination marketing organization was a very exciting opportunity with lots of potential. Heading into initial brainstorming, I knew this was a great opportunity to remind LGBTQ+ Ohioans and the 790,000+ attendees that Columbus is a place where they belong as they are.

Abandoning the previous generic pride flag directions, I instead opted to tie in Experience Columbus’ new “Yes, Columbus” branding and color palette with colorful gradients representing the colorful nature of pride. With a unmistakable tagline of “You Belong Here”, we ordered the promotional materials consciously to minimize our sustainability impact with moving away from one-time use items or by making our logo the focus.