Pride at Experience Columbus
Programs Used
Adobe InDesign | Adobe Illustrator | Adobe Photoshop | Adobe Lightroom
Client
Experience Columbus
Team
Creative Direction & Design: Evelyn McBride
Social Media: Aaron McPherson
Photographer: Claire Komarek
Tasked with leading the creative direction for pride for Columbus’ destination marketing organization was a very exciting opportunity with lots of potential. Being the largest pride parade in the midwest, I knew this was a great opportunity to remind LGBTQ+ Ohioans and the 790,000+ attendees that Columbus is a place where they belong as they are.
Abandoning the previous generic pride flag directions, I instead opted to tie in Experience Columbus’ new “Yes, Columbus” branding and color palette with gradients representing the colorful nature of pride. With a unmistakable tagline of “You Belong Here”, we ordered the promotional materials consciously to minimize our sustainability impact with moving away from one-time use items or by making our logo the focus.
For this year, I designed numerous deliverables from concept to production that were handed out and displayed in the parade and at the community festival.
Along with physical deliverables, we captured and created organic social content along with working with LGBTQ+ influencers to highlight LGBTQ+-owned businesses.
